About the Case Study
This case study will discuss
e-commerce and its competitive advantages. It will examine Michael Porter's five forces competitive model of buyer power, supplier power, the threat of substitute products or services, the threat of new entrants, and the rivalry among existing competitors within a particular industry. Lastly, it will explore consumer to consumer e-commerce, eBay's payment options, the issue of privacy, and the focus on consumer retention with the creation of a "sticky" Web site.